Boots & Hats
The Tecovas Question
Two hundred and fifty million dollars in revenue. A SoHo flagship. A target of one billion by 2030. What happened when the cowboy boot got an MBA.
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Two hundred and fifty million dollars in revenue. A SoHo flagship. A target of one billion by 2030. What happened when the cowboy boot got an MBA.
Beyonce's country album dropped in March 2024. Here is the ledger on what it did to the closet, eighteen months in.